Private Label

Your brand.
Built to last.

Vandermeer develops premium private label seafood solutions for retailers, distributors, foodservice companies, and international brands — partners building or expanding a brand of their own, with a manufacturer accountable for every step.

RoleStrategic Partner
ScopeSource → Deliver
StandardFull Traceability

Why Private Label

More than a product. A brand you own.

A private label program turns supply into strategy — building equity, margin, and loyalty that stay with your business.

Brand ownership

Put your name on the product and own the relationship with your customer.

Higher margins

Capture the value that would otherwise sit with a third-party brand.

Customer loyalty

A distinctive brand your customers return to — and can't buy elsewhere.

Product differentiation

Products built to your specification, positioned exactly where you want them.

Long-term brand equity

Every shipment builds an asset that compounds over time.

Our Capabilities

Everything a private label program needs, under one roof.

From first concept to delivered container, we manage the entire program as one accountable line.

  • Source

    Product sourcing

    Access to vetted fisheries and farms across the world's producing regions.

  • Develop

    Product development

    Recipes, formats, and specifications developed to your market and positioning.

  • Package

    Packaging

    Premium packaging engineered for your channel, from retail shelf to bulk.

  • Design

    Graphic coordination

    Artwork and print coordinated to your brand standards across every SKU.

  • Comply

    Label compliance

    Labeling and documentation aligned to your destination-market regulations.

  • Ship

    International logistics

    Cold chain and freight managed end to end, wherever you sell.

  • Assure

    Quality assurance

    Food-safety controls and traceability behind every unit produced.

Packaging Solutions

Packaging engineered for your channel.

Formats built for how your product is sold, shipped, and stored — premium on the shelf, efficient in the box.

Placeholder · Retail bag — unbranded premium pouch on seamless neutral, studio. Institutional.
Retail

Retail bags

Consumer-ready bags built for freezer and shelf presentation.

Placeholder · Vacuum pack — unbranded, clean seal, seamless neutral. Clinical, premium.
Protection

Vacuum packs

Skin and vacuum packs that protect the product and present it well.

Placeholder · Foodservice carton — unbranded case, architectural, neutral ground.
Foodservice

Foodservice cartons

Bulk cartons built for professional kitchens and throughput.

Placeholder · Bulk pack — palletized cases, architectural stack, cool light.
Distribution

Bulk packs

High-volume formats for distribution, processing, and repacking.

Placeholder · Club format — multipack, unbranded, seamless neutral. Institutional.
Warehouse

Club store formats

Multipack and club formats built for warehouse retail.

Industries We Serve

Partners across every channel.

RetailOwn-brand programs
Grocery ChainsPrivate label at scale
FoodserviceBroadline & operators
HotelsBanquet & outlets
Cruise LinesProvisioning at scale
GovernmentPrograms & tenders
International DistributorsMulti-market supply

The Vandermeer Process

From first conversation to worldwide delivery.

A clear, managed path from idea to shelf — with one partner accountable at every step.

01 — Consultation

Consultation

We learn your market, your positioning, and the product you need to build.

02 — Product Selection

Product Selection

Together we select the species, forms, and specifications that fit your brand.

03 — Brand Development

Brand Development

Packaging, artwork, and label compliance developed to your standards.

04 — Production

Production

Manufacturing under controlled, audited conditions with full traceability.

05 — Worldwide Delivery

Worldwide Delivery

Cold chain and logistics managed end to end, to markets around the world.

Future Growth

Where we're headed next.

Part of Vandermeer's long-term vision — areas we are building toward. These programs are not currently available.

Long-term vision

Children's seafood products

Nutritious, approachable seafood formats developed for younger consumers.

Long-term vision

Kosher seafood

Certified kosher programs for specialized retail and foodservice channels.

Long-term vision

Pet nutrition

Premium seafood-based nutrition for the growing pet category.

Long-term vision

Value-added seafood

An expanding range of prepared and ready-to-cook products.

Partner With Us

Let's build your brand together.

Tell us about the brand you're building. A Vandermeer representative will respond promptly to start the conversation.

Prefer email?  partnerships@vandermeerseafood.com